Blickpunkt:Film
Digital Marketing Strategies for the Print Magazine | Social Media | LinkedIn Trainings
Revamped!
The LinkedIn company profile of Blickpunkt:Film has been revamped and now showcases exciting “snackable content” that leaves you wanting more – perfectly aligned with the content of the weekly magazine.
What happened?
– Development of posting guidelines
– Creation of easy-to-use templates for the formats that the LinkedIn algorithm especially favors
– Employees as brand ambassadors: LinkedIn training sessions for the entire editorial team
– Introduction of a daily LinkedIn newsletter
– Doubling of followers in just a few months
– Increase in website traffic
Broad reach!
To boost market visibility, a creative ad series was developed that clearly stands out from the competition – for both print and online (SEA + Google).